Minnesota Farmers' Market Association 

2nd Annual MN Cottage Foods Producers Conference

January 22, 2020 ||| 9 a.m. - 3:45 p.m.

UROC ||| 2001 Plymouth Avenue North, Minneapolis MN 55411


Conference Highlights

  • Early Bird Registration Fee (before January 4): $30;  after January 4: $40
  • Bring Your Own Lunch - beverages will be provided. 
  • Swap & Share Table! Bring your extra or no-longer-using kitchen equipment. Trade or give it away.



Conference Schedule

Time

Topic

9-9:15

Registration - Coffee & Tea

9:15-9:30

Welcome & Introductions

9:30-10:30

Retail vs. Home: It's not a Piece of Cake”

Dawn Olson-Wallerus is owner and executive pastry chef of Sugar and Spice Custom Cakery, a home-based business in Maple Grove. She has over 20 years of experience in the industry. She started off making cakes primarily for friends and family while working in the event planning industry.  She is a self-taught baker and designer, and a natural born artist. 


2020 may bring new experiences for Dawn as she embarks on a brick-and-mortar venture in Maple Grove.


https://sugarandspicecustomcakery.com/

10:30-10:45

Break & Networking. Coffee & Tea

10:45-11:45

Does Copyright Law Pertain to Cottage Foods?

How do you know if something is copyrighted? Is there a place to look that up? Maybe copyrights don't pertain to cakes... If they really are copyrighted, how do you go about getting permission to use a copyrighted item? Cost? Does MN have any state-specific copyright laws? Get your copyright questions answered during this session with Stephen Carpenter and Lindsay Kuehn, of FLAG (Farmers Legal Action Group).

11:45-12:15

Lunch On Your Own

12:15-1:15

Update on the Cottage Foods Law

  • Q & A with MDA: Alida Sorenson
  • Review of NPH Foods List: MFMA, UME
  • Proposed amendments to the CFL

1:15-1:45

MN Cottage Foods Producer Association Inaugural Organizational Meeting

1:45-2:35

Testing your Food Product for Safety  

UME’s Suzanne Driessen and Kathy Brandt will demonstrate both pH and water activity tests and explain the food safety science behind them. Bring a product for testing. 

2:35-3:15

Sell to Win: Research the marketplace, build your brand, then price for value. 

As food startups, we often price our product on instinct or emotion, from “I just want people to buy it, so I’m going to price it low!” to “This took me three days to make, they’re paying full price!” One extreme won’t pay the rent, and the latter doesn’t resonate with shoppers. Then, if they see a lackluster brand and market display, they’re even less inclined to try and buy. In this workshop, you’ll learn the tips and tricks to doing a competitive analysis of similar products in your category and how coupling this with a stage-worthy booth and story will inform your overall pricing and convey value beyond measure.

-          Kelly McManus, co-founder of Food Makers Academy

3:15-3:45

Exploring Instagram – A Fit for Your Business? 

Karen Lanthier and Danielle Daugaard, MDA’s Minnesota Grown

3:45

Adjourn


Thank you to our sponsors!








MFMA provides services, programs and leadership that support and promote farmers' markets across Minnesota.

Minnesota Farmers' Market Association /// 9800 155th Street East, Nerstrand MN 55053 /// info@mfma.org 

Communications Director: Kim Guenther /// kguenther@mfma.org /// (573) 470-4445 

Director of Member Services: Jesse Davis /// jdavis@mfma.org /// (218) 259-9675 

Executive Director: Kathy Zeman /// kzeman@mfma.org /// (507) 664-9446 

       

Copyright MFMA 2019


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