Early Bird Registration Fee (before January 4): $30; after January 4: $40
Bring Your Own Lunch - beverages will be provided.
Swap & Share Table! Bring your extra or no-longer-using kitchen equipment. Trade or give it away.
Registration - Coffee & Tea
Welcome & Introductions
“Retail vs. Home: It's not a Piece of Cake”
Dawn Olson-Wallerus is owner and executive pastry chef of Sugar and Spice Custom Cakery, a home-based business in Maple Grove. She has over 20 years of experience in the industry. She started off making cakes primarily for friends and family while working in the event planning industry. She is a self-taught baker and designer, and a natural born artist.
2020 may bring new experiences for Dawn as she embarks on a brick-and-mortar venture in Maple Grove.
How do you know if something is copyrighted? Is there a place to look that up? Maybe copyrights don't pertain to cakes... If they really are copyrighted, how do you go about getting permission to use a copyrighted item? Cost? Does MN have any state-specific copyright laws? Get your copyright questions answered during this session with Stephen Carpenter and Lindsay Kuehn, of FLAG (Farmers Legal Action Group).
Lunch On Your Own
Update on the Cottage Foods Law
Q & A with MDA: Alida Sorenson
Review of NPH Foods List: MFMA, UME
Proposed amendments to the CFL
MN Cottage Foods Producer Association Inaugural Organizational Meeting
Testing your Food Product for Safety
UME’s Suzanne Driessen and Kathy Brandt will demonstrate both pH and water activity tests and explain the food safety science behind them. Bring a product for testing.
Sell to Win: Research the marketplace, build your brand, then price for value.
As food startups, we often price our product on instinct or emotion, from “I just want people to buy it, so I’m going to price it low!” to “This took me three days to make, they’re paying full price!” One extreme won’t pay the rent, and the latter doesn’t resonate with shoppers. Then, if they see a lackluster brand and market display, they’re even less inclined to try and buy. In this workshop, you’ll learn the tips and tricks to doing a competitive analysis of similar products in your category and how coupling this with a stage-worthy booth and story will inform your overall pricing and convey value beyond measure.